10 November 2009 | Author: D. Warburton Search Copywriter

Google acquires AdMob for $750m

Google has acquired the mobile advertising network AdMob for $750, (£450m) in stock, allowing the company to develop more effective tools for creating and analysing new formats in the growing mobile advertising market.

Mashable reports that AdMob has delivered more than 125 billion mobile ads since its inception, serving smartphone platforms such as Apple's iPhone and Google's Android. Google has already launched a number of products into the AdMob sphere, but the acquisition of the company will enable more direct control between Google and advertisers using their platform.

Vice President of Product Management at Google, Susan Wojcicki, explained: "Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time.

"AdMob is the quintessential Silicon Valley startup - generating impressive year on year revenue growth - and we're excited to welcome this talented team to Google."

The partnership is expected to offer a wider choice to advertisers in the mobile ad market, and to improve user experience by delivering more relevant ads and offering access to more ad-supported content and applications.

AdMob CEO, Omar Hamoui, stated: "I think people underestimate how important ads have been to funding the development of innovative content on the Internet. Our goal all along at AdMob has been to make it possible for developers and publishers to bring their products and ideas to mobiles with the same business model.

"We're proud of the progress we've made towards accomplishing this goal, and joining Google will only accelerate this process, ultimately leading to very real benefits for end users around the world. As publishers and developers generate more revenue from their mobile products, they will invest more, and their mobile offerings will become richer, more creative and more robust."

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