24 February 2010 | Author: L. Sutherland Head of Media Content

Google AdWords adds credit card to Comparison Ad test

Search giant Google continue its crusade to simplify search by adding credit card comparisons to its AdWords Comparison Ads in the UK.

The Adwords Comparison Ads feature is designed to allow users to compare multiple relevant offers quickly and easily and was first rolled out for testing in the US in 2009. The original test was for mortgage-related queries in the US, but now the Mountain View crew has announced the next stage of testing will cover credit card-related queries in the UK. The official AdWords blog also reports that some major issuers have signed up to be part of the test.



Google claims that the new feature offers advertisers a sophisticated format that provides a flexible cost per lead. It also appears to be pre-emptively combating potential privacy concerns by explaining on the official blog that advertisers will not be provided with personal information. The blog states:

"Comparison Ads improves the ad experience on Google by letting users specify exactly what they're looking for and helping them quickly compare relevant offers side by side. There are no long forms for users to fill in, and Comparison Ads will not send advertisers any personally identifiable user information (in fact, we don't send any user information at all unless the user explicitly applies for an advertiser's offer)."

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