20 June 2007

Google aims to go green by the end of 2007

Google is set to go green after representatives confirmed that the search engine would be voluntarily offsetting its carbon emissions.

The firm says it plans to use renewable energy and purchase carbon offsets for all emissions it cannot reduce directly by the end of 2007.

Eric Schmidt, chairman and chief executive of Google, said: "By investing in new technologies and by working in partnership with others, we can make a meaningful contribution to the environment.

"This is just a start. We are actively looking for more opportunities to help tackle climate change."

The firm also says it plans to make a commitment to other projects, such as helping to combat the use of methane from animal waste on farms in Mexico and Brazil.

In order to fulfil its plans, the search engine has joined forces with environmental organisation The Climate Group, which will help Google to implement its new policies.

Three main objectives have been put forward as part of the plans including making greater use of renewable energy, cutting the firms energy consumption and offsetting emissions.

Steve Howard, chief executive of The Climate Group, said: "Google's commitment to invest in environmental innovation, combined with their worldwide reach - will significantly help promote and accelerate international action on climate change."

This move represents the latest in a series of green developments from Google. Earlier this week, they announced their plans to support RechargeIT's green car scheme, while last week saw Google join the Climate Savers Computing Initiative.

Moreover, bigmouthmedia published a story on Google's green credentials earlier this year, which considered the effects of the amount of power used by Google's server farms.

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