17 April 2009 | Author: Katie Todd

Google boosted by UK businesses for profitable Q2

Search engine Google yesterday announced its latest revenue reports and the results show the company is standing strong against the recession. Although Google has dropped revenues compared with its usual quarter-on-quarter incline, the Mountain View search agency is still hauling it in where many businesses are flagging.

The first three months of 2009 saw Google pull in £952m in net income, despite having revealed worries that its UK market wasn't performing as well as could be hoped following the decline of the pound in January. However, the Q2 results revealed that UK businesses had actually performed better than before in contributing to Google's profits, with a growth rate of seven per cent over last quarter due to the exploitation of changing currency values.

According to the Guardian, Google's chief executive, Eric Schmidt, said: "Google had a good quarter given the depth of the recession.

"These results underline the resilience of our business ... and the ongoing potential of the web as users and advertisers shift online."

Although British revenues fell overall, the installation of new sales chief Nikesh Arora and the rejuvenation of Google's sales and advertising teams helped Google stay on top and make the most of the changing rates of the pound against the dollar to ensure that not too much revenue was lost.

And it seems that, as reports begin to emerge that the worst of the recession may be coming to a close, Google too may have overcome the toughest part - and still come out with a gain. This only leads to the question of whether there is anything the search giant cannot bear. With thousands of businesses crumpling under the credit crunch, Google has been comparatively untouched - so if the agency does have an Achilles heel, it better keep it well under wraps.

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