by News Editor
L. Sutherland
L. Sutherland
Google's Commerce Search has an eye on scooping up some of the Christmas cash by offering online retailers a search service aimed at helping shoppers. The additional service will be geared to helping direct shoppers to the retail goods they are hunting for with the help of functions such as allowing people to search by category, price, brand or other attributes or offering them a related items search.
Hosted in the cloud, the service aims to be quick and easy for retailers to implement - and its cloudy location means that traffic spikes should be easily dealt with. What's more, the search is designed to be quick and easy for users to understand.
According to Google Engineers, Alex Dovlecel and Nicholas Weininger, "visitors spend an average of just eight seconds before deciding whether or not to remain on a website, so having a good search tool is important for turning visitors into buyers. Google Commerce Search is hosted by and uses Google search technology to make online retail searching both fast and customisable - visitors to your online store can sort by category, price, brand or any other attribute."
Commerce Search will be customisable so retailers can highlight particular bargains and the service also come with a synonym feature and spellcheking facilities. With prices of $50,000 (£30,000) for an annual subscription, many retailers could find themselves considering this as a Christmas present for their sites in the coming months.
