Google Desktop vs Corporate Philosophy?

Google Desktop v4's launch back in May has prompted dialogue over the pros and cons of a corporate philosophy.

For those of you not aware, Google Desktop is basically Google's search engine that runs locally on a PC. Google describe it as, "Info when you want it, right on your desktop" and it includes the following features:
I've seen it described, in summary, as a "desktop and web on the same page." Sounds great, if navigating between your browser and your desktop has become too onerous for you!

Others aren't quite so impressed by Google's Desktop feature, for example Kevin Bankston, Staff Attorney for the Electronic Frontier Foundation:

"Google expects its users to now trust it with the contents of their personal computers. If you use the Search Across Computers feature and don't configure Google Desktop very carefully - and most people won't - Google will have copies of your tax returns, love letters, business records, financial and medical files, and whatever other text-based documents the Desktop software can index."

Those less concerned by the feature point out that it's an opt-in as you have to download it and by doing so you are agreeing to Google's Terms & Conditions and Privacy Policy.

Anyway, back to the issue of Google's philosophy. Those of you that use Google on a daily basis may have noticed the following advert in the occasional SERP in recent times:

Google Desktop vs Corporate Philosophy?






















Simply interesting experiments with the SERPS layout? The screen shot certainly shows that Google is looking to push the Google Desktop forwards and is a clear sign of the search engine's interest in improving uptake of the fourth verion of the desktop software.
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