We particularly enjoy the personalised touch on the Google logo that appears to mark specific events. The hearts on Valentines Day, the pumpkin on Halloween and the Leprechaun on St Patrick's Day remind us about the light-hearted and fun events going on around the world. Google also mark key historic dates that many of us are likely to forget. Most recently, Google has reminded us of the birthday of Sir Arthur Conan Doyle.
Sir Arthur was born in Scotland, and studied Medicine. His fame comes from his creation of the well loved Sherlock Holmes fictional novels. The first Holmes novel was published in 1887 and he never looked back. In 1903 Sir Arthur was knighted for his services to the crown. He had five children (two with his first wife and three with his second).
As Google is the top brand in the UK, other engines may find it difficult to follow this example of social engagement. This quirky, curious tradition is one of the many things that make Google unique among search engines.
The question is begged: how 'sticky' is a search engine? And how much loyalty has Google generated by pursuing such, otherwise frivolous, avenues? Google: smart, or just sweet?
