19 October 2009 | Author: D. Warburton Search Copywriter

Google launches first UK ad campaign

With the impending launch of Windows 7 only days away, it seems that Google is looking to win over Microsoft users with its first ever major advertising campaign in the UK.

The search engine giant has rarely found it necessary to advertise its services, which consistently generated substantial followings largely through word of mouth, but the Guardian reports that the new "Gone Google" campaign will debut in six countries to promote the products of Google Enterprises - including Google Mail, Google Docs, Google Maps, Google Earth and the company's digital security services.

According to Dave Armstrong, Google Enterprise head of marketing for Europe, Middle East and Africa, "the campaign tells a story over 28 days." This story focuses on the sort of technical issues that companies and IT teams regularly face, which - the ads propose - can be easily fixed through Google.

Mr Armstrong explains: "We are trying to expand the awareness of how we can overcome those issues."

The advertisements will also highlight some of the 1.7 million companies worldwide that have reportedly "Gone Google," by choosing to run Google products in their business. According to Mr Armstrong: "Gone Google is a concept that we are at a tipping point where you [businesses] need to move to a new model. Look at how Google has brought products to the enterprise market, we have done it differently than some of the other competitors."

The UK campaign will consist of 21 separate advertisements running over 28 days. The ads will be visible online and in newspapers such as the Economist and Daily Telegraph, and in public display on outdoor billboards and digital screens in London's Paddington and Liverpool Street rail stations.

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