Google may bring its TV Ads programme to the UK market, a manager with the company has revealed.Mario Queiroz, the man in charge of Google's product management operations in Europe, the Middle East and Africa, has said that the search engine provider would look at opportunities in the British TV market if trials in the US are successful, the Guardian reports.
Google TV Ads, which is currently being tested in the US, is built on the same basic software as AdWords, the system advertisers use to buy keyword search advertisements on Google and affiliated sites.
Although Google does not produce the TV commercials itself, it has created a network of video production firms that can help new TV advertisers.
The service takes information from set-top boxes and calculates how many people are watching which ads.
According to Google, the application allows organisations to "deliver better, more relevant ads to the viewers [they] care about".
It adds: "Our platform offers better measurement, more accountability and greater optimisation which will enable you to advertise more efficiently and effectively."
If Google did bring its TV Ads service to the UK, the move would represent its first entry into offline advertising in Europe, the Guardian states.
The search engine provider is already working in the offline field of newspapers in the US, running a service which involves working with newspaper groups and local advertisers to help small to medium-sized enterprises place adverts in publications.
