This means that if you visit Google UK you can select to only show pages from the UK. Google's algorithm looks at factors such as hosting, domain TLD and Google Webmaster Console options to decipher whether or not to show your website under this search.
In April 2008, Robin Goad, Research Director at Hitwise UK did a study titled 'how popular is Google's "pages from the UK" search option?' and discovered that on average, around 13% of searches when the pages from box were ticked. This very interesting fact offers a great opportunity for affiliate marketers. Why? Well, if there is a merchant who has a fairly well known brand, but has not configured their website to rank within pages from the UK search results, an affiliate could easily generate a few pages to try to capture that 13% of brand searches. Brand searches typically convert more highly than non-brand which could have the affiliate running all the way to the bank this Christmas.
Example
Let's say a merchant receives 5,000 referrals for brand keywords per day, take 15% of that and you get 750. That is a very attractive number of referrals you could potentially turn into conversions. Let's say only 1% of that brand traffic converts, that's 7.5 conversions at £75 per conversion. A nice little stocking filler for the credit crunch and recession times ahead.
Affiliates are often perceived as lower members of internet society when in reality, they merely exploit the inability of brands to fully adopt the full spectrum of digital marketing.
