18 September 2009 | Author: K. Todd Search Copywriter

Google uncowed by recession

This year's release of Interbrand's 100 more valuable global brands was published and, despite seeing megalith Microsoft sliding into third place, attention has fallen on arch nemesis Google which, although a few places down in seventh position, has ignited discussion about its other successes.

In the midst of a difficult financial downturn, millions of businesses are finding themselves crippled by the harsh economy. Thousands have been forced into liquidation and even big name brands have been seen to suffer - but not good old Google. In fact, Google can happily report that this last year has brought it an increase in value of a whopping 25 per cent.

And, although it has a long way to go before topping the chart, which Coca Cola currently dominates with a value of $68,734 million - over twice that of the Mountain View search agency - Google has one major point to boast about: it grew the most. Jumping by a quarter in value, when compared with winner Coca Cola's meagre-by-comparison three per cent, really goes to show just how immensely successful Google is continuing to be. Even when faced by the clutches of a recession, the Californian company has come out on tops - much to the undoubted chagrin of Microsoft.

Interbrand UK's managing director, Graham Hales, revealed that one of the causes behind Google's popularity could be attributed to its loyal fans. According to the Guardian, he said: "Brands need to collect loyalty" - one thing Google appears to be perfectly capable of.

Building trust and loyalty seems to have proven useful for Google over its decade of development, to the point that its new products and services are quick to gain popularity as the company expands. Perhaps other enterprises hoping to cope with the recession should look to Google for inspiration when it comes to retention and expansion - the Mountain View giant certainly seems to have insight into all.