06 June 2003

Google and Lycos strike AdWords Europe deal

GOOGLE AND LYCOS EUROPE ANNOUNCE STRATEGIC ALLIANCE
Google's content-targeted advertising service enables Lycos Europe to monetize Lycos Tripod member pages

Google and Lycos Europe today announced an agreement whereby Google will provide relevant content-targeted ads to the member pages of Europe's largest homepage building community, Lycos Tripod. This agreement extends the reach for Google advertisers to a potential of four
million member pages of Lycos Tripod, while enabling Lycos Europe to generate revenue from one of its largest community products. Google's
content-targeted advertising service will begin in the UK and Germany immediately, and will be introduced in France in July and in Denmark,
Italy, Netherlands, Spain and Sweden in August.

This partnership will leverage Google's content-targeted advertising to provide relevant text-based ads to users of member pages of Lycos
Tripod. The relevancy of the ads is a high priority for both partners. The personal homepages of Lycos Tripod members offer a wide
range of topics for Google's advertisers such as arts, business, hobbies, travelling, games and others. These pages generate approximately 450 million to 500 million page views per month. As
soon as a Lycos Tripod member page is viewed, Google's content- targetedadvertising service identifies the meaning of the web page
and then automatically serves relevant text-based ads to the viewer on the right side of the page. Google's large advertiser base enables
the company to serve targeted ads for a diverse range of queries without distracting users with unrelated ads.

www.lycos.com
www.google.com

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