Recently highlighted on the Google Blogoscoped site, Gooogie is site that has no connection to Google in any way. The site looks at Google's search function, making light of the 'Did you mean' feature. It allows people to create their own Gooogie 'Did you mean' pages that look similar to those of Google. The site does not produce content however and indexes no pages; rather it simply allows users to create Google-like search return variations. The screen shot below demonstrates what can be done.
You may be forgiven for thinking that the above example is a genuine Google search but it is indeed a Gooogie hoax!
In reality, Google's spell-checking software automatically looks at your query and checks to see if you are using the most common version of a word's spelling. If it calculates that you're likely to generate more relevant search results with an alternative spelling, it will ask "Did you mean: (more common spelling)?" Gooogie, on the other hand, creates false representations of this function for phrase structures rather that word spellings.
Already generating some reasonable monthly search volumes globally for the term 'gooogie', the site may be set for good exposure in the future. It is interesting to see that eBay, the online shopping giant, is bidding on the term 'googie' (with 2 o's) in their ongoing PPC campaign. The site is ranked number one on Google.com and Yahoo.com for the term 'gooogie' and although there will be large drop offs due to misspellings, the site has a huge advantage on the web, with the similarity of its URL to the world's leading search engine.
Simply visit gooogie.co.uk and see how many humorous quips you can devise - you'll have your office in stitches in no time!
