04 October 2002

Hardback or hard drive?

New research by NOP suggests that children know more about the online world than the offline one.

Sixty percent of children know what "homepage" means while less than 10% could explain the meaning of a preface in a book.

Less than 4 in ten knew that a hardback was a type of book while nearly sixty percent were aware that hard drive was part of a computer.

NOP Researches 1,000 7 to sixteen-year-olds across the UK.

http://www.nop.co.uk /
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