- Hilton ROI is up by 35% thanks to bigmouthmedia
Hilton and bigmouthmedia teamed up to implement 24 PPC campaigns across 8 countries for the leading hotel chain.Hilton selected bigmouthmedia in part because of their particular excellence in the travel vertical, and because of the usability of their reporting and tracking services.
Generating conversions for hotels in over 300 cities worldwide, and in 9 different languages - from Norwegian to Japanese, it's about as broad as a PPC campaign can get.
For 2005, the primary objective was to increase sales volume across all accounts. This was achieved through a strategy that included the following:
- Overhaul of advert creatives to focus on price led and geographical targeting
- Detailed examination of results to see what people were buying and when
- Used this information to implement various bidding rules which meant we only spent a lot of resources at times of day when people were more likely to buy
- Competitor Analysis
- Keyword Expansion
And the return for the client? Well we think it speaks for itself...
- Due to campaign success we now run 45 campaigns across 10 Countries
- ROI is up by 35%
