21 July 2010 | Author: M. Thomson SEO & Affiliate Consultant
In cash-strapped Britain - now being labelled as the "sick man of Europe" - petrol prices have hit consumers hard in the pocket. Ten years ago in 2000, the average price per litre (p) was 76.9 compared to 111.9 - which is a 68 per cent increase.
Rather than jumping in a car and driving to the high street, local shops or retail parks for their weekly grocery shopping, online spending growth could reveal that consumers are instead jumping on the internet super highway.
Comparing petrol prices and online spends, we can see a correlation between the rise in petrol prices to how much consumers are spending online.
Looking at the figures, we can understand why: for example, if you're driving a Ford Focus with a fuel consumption of 56.5 mpg and you have to drive 10 miles to the shops every week, that works out at £7.68 per month spent on petrol (about £1.92 per visit).
Taking a leaf out of Martin Lewis' Moneysavingexpert book, if you used Tesco's Home Delivery service monthly at around £4.99 instead of driving, you could save £2.69 per month.
Many retailers have noticed the trend and are stepping up their game, offering free delivery and returns - removing two common pet peeves of buying online.
However, free delivery and returns once again all boil down to petrol prices. It takes petrol (or fuel in general) to get your items from A to B - meaning many retailers may be forced to increase delivery costs to coincide with the increasing petrol prices their delivery services incur.
Overall, it's clear that cheap petrol, oil and fuel are fast running out, and all the services that require them to work will likely see increased service charges. Online spend looks likely to increase along with petrol and fuel prices.
Increased petrol prices fuel online retail spend
2010 has been a momentous year so far - with Spain winning the prestigious FIFA World Cup, knowing that we will never need to watch Channel 4's Big Brother ever again and petrol prices reaching an all time high of 120p a litre.In cash-strapped Britain - now being labelled as the "sick man of Europe" - petrol prices have hit consumers hard in the pocket. Ten years ago in 2000, the average price per litre (p) was 76.9 compared to 111.9 - which is a 68 per cent increase.
Rather than jumping in a car and driving to the high street, local shops or retail parks for their weekly grocery shopping, online spending growth could reveal that consumers are instead jumping on the internet super highway.
Comparing petrol prices and online spends, we can see a correlation between the rise in petrol prices to how much consumers are spending online.
Looking at the figures, we can understand why: for example, if you're driving a Ford Focus with a fuel consumption of 56.5 mpg and you have to drive 10 miles to the shops every week, that works out at £7.68 per month spent on petrol (about £1.92 per visit).
Taking a leaf out of Martin Lewis' Moneysavingexpert book, if you used Tesco's Home Delivery service monthly at around £4.99 instead of driving, you could save £2.69 per month.
Many retailers have noticed the trend and are stepping up their game, offering free delivery and returns - removing two common pet peeves of buying online.
However, free delivery and returns once again all boil down to petrol prices. It takes petrol (or fuel in general) to get your items from A to B - meaning many retailers may be forced to increase delivery costs to coincide with the increasing petrol prices their delivery services incur.
Overall, it's clear that cheap petrol, oil and fuel are fast running out, and all the services that require them to work will likely see increased service charges. Online spend looks likely to increase along with petrol and fuel prices.
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