05 October 2011 | Author: R Wood Media Intern
After months of speculation Apple has finally realised - the iPhone 4S.
While cyberspace was dominated with rumours about a radically updated and redesigned phone, the reception at yesterday's "Let's talk iPhone" event was a little lacklustre.
Bloggers and industry experts packed the room to hear news of the iPhone 5 straight from the horse's mouth - only to find their hopes dashed as Tim Cook took to the stage.
Rather than a new product, the iPhone 4S - which will go on sale 14 October - is an upgrade focusing on inside changes.
The 4S will include a faster processor - the dual-core A5 chip - a sharper 8 megapixel camera, and more storage at a better price.
Among the highlights, the new iPhone will feature Siri, a voice recognition feature that allows users to speak to their iPhones - something many Apple fans were doing already prior to the software.
Another new service, Find My Friends - similar to Google Latitude - lets users track the movements of family and friends to share their locations with them.
All told, the updated device will boast some 200 new and updated features, with some improvements on old favourites and a host of brand new functions for Apple addicts.
While the iPhone 4S does have a host of new features, the release of the new phone proves Apple has its sights set on the lion's share of the market.
The launch of the iPhone 4S means that consumers will be able to choose from three iPhone models - the iPhone 3GS, 4 and 4S - with price tags that will suit a wider range of budgets. Given the storage options on the 4S - 8GB, 32GB and 64GB - those eyeing Apple will now have five different phones to choose from.
CEO Tim Cook said: "Despite all of this success and all of this momentum, the iPhone has a 5 per cent share of the worldwide market of handsets. I could have shown you a much larger number of I just showed you smartphones, but that's not how we look at it.
"We look at the entire market of handsets because we believe that over time, all handsets become smartphones. The market is 1.5 billion units annually. It's an enormous opportunity for Apple."
iPhone 5 a pipe dream for Apple lovers (for now)
After months of speculation Apple has finally realised - the iPhone 4S.While cyberspace was dominated with rumours about a radically updated and redesigned phone, the reception at yesterday's "Let's talk iPhone" event was a little lacklustre.
Bloggers and industry experts packed the room to hear news of the iPhone 5 straight from the horse's mouth - only to find their hopes dashed as Tim Cook took to the stage.
Rather than a new product, the iPhone 4S - which will go on sale 14 October - is an upgrade focusing on inside changes.
The 4S will include a faster processor - the dual-core A5 chip - a sharper 8 megapixel camera, and more storage at a better price.
Among the highlights, the new iPhone will feature Siri, a voice recognition feature that allows users to speak to their iPhones - something many Apple fans were doing already prior to the software.
Another new service, Find My Friends - similar to Google Latitude - lets users track the movements of family and friends to share their locations with them.
All told, the updated device will boast some 200 new and updated features, with some improvements on old favourites and a host of brand new functions for Apple addicts.
While the iPhone 4S does have a host of new features, the release of the new phone proves Apple has its sights set on the lion's share of the market.
The launch of the iPhone 4S means that consumers will be able to choose from three iPhone models - the iPhone 3GS, 4 and 4S - with price tags that will suit a wider range of budgets. Given the storage options on the 4S - 8GB, 32GB and 64GB - those eyeing Apple will now have five different phones to choose from.
CEO Tim Cook said: "Despite all of this success and all of this momentum, the iPhone has a 5 per cent share of the worldwide market of handsets. I could have shown you a much larger number of I just showed you smartphones, but that's not how we look at it.
"We look at the entire market of handsets because we believe that over time, all handsets become smartphones. The market is 1.5 billion units annually. It's an enormous opportunity for Apple."
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