26 August 2010 | Author: D. Warburton Search Copywriter
Males aged 25 to 34 are leading the way in Europe's mobile dating market, according to new figures from comScore. This demographic accounts for 22 per cent of the 11 million Europeans who access online dating sites from mobile devices each month, compared to just 8.7 per cent of females in the same age bracket.
Online dating via mobiles increased by 52 per cent from June 2009 to the same month this year, according to comScore's MobiLens report. The most 'amorous' nation was found to be Italy, leading the way with over 3.3 million unique visitors to dating sites on the average month, followed by Spain with 2.12m visits, Germany with 2.09m, France with 1.693m and the stereotypically repressed United Kingdom taking fifth place with 1.71 million unique visitors.
The report found that more users access dating sites using SMS, which accounted for 5.6 million users in June compared to 5.4 million using browsers, while the mobile apps market for online dating is the fastest growing - increasing 71 per cent to 1.8 million year-on-year.
Jeremy Copp, comScore European VP Mobile, observed: "Many Europeans have turned to their phones to help find love this summer.
"What's surprising is how heavily skewed the sites' audiences are to younger males, which creates a challenge for the category to attract more females and increase the possibility of a positive match.
"Combined with the prevalence of the SMS as a tool for engaging with dating services and the relative small usage of mobile dating apps, these data illustrate the importance in knowing who your audience is and how they use your services."
Italian males biggest users of dating sites from mobiles
Males aged 25 to 34 are leading the way in Europe's mobile dating market, according to new figures from comScore. This demographic accounts for 22 per cent of the 11 million Europeans who access online dating sites from mobile devices each month, compared to just 8.7 per cent of females in the same age bracket.Online dating via mobiles increased by 52 per cent from June 2009 to the same month this year, according to comScore's MobiLens report. The most 'amorous' nation was found to be Italy, leading the way with over 3.3 million unique visitors to dating sites on the average month, followed by Spain with 2.12m visits, Germany with 2.09m, France with 1.693m and the stereotypically repressed United Kingdom taking fifth place with 1.71 million unique visitors.
The report found that more users access dating sites using SMS, which accounted for 5.6 million users in June compared to 5.4 million using browsers, while the mobile apps market for online dating is the fastest growing - increasing 71 per cent to 1.8 million year-on-year.
Jeremy Copp, comScore European VP Mobile, observed: "Many Europeans have turned to their phones to help find love this summer.
"What's surprising is how heavily skewed the sites' audiences are to younger males, which creates a challenge for the category to attract more females and increase the possibility of a positive match.
"Combined with the prevalence of the SMS as a tool for engaging with dating services and the relative small usage of mobile dating apps, these data illustrate the importance in knowing who your audience is and how they use your services."
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