13 August 2010 | Author: M. Thomson SEO & Affiliate Consultant
Domain misspellings (or typos) are big business for affiliates and domain registration companies like Fasthosts. Websites frequently purchase hundreds, sometimes thousands of misspelled variations of their main domain name, including other TLDs, and redirect them over to their main domain - all with the intention that the website will capture human error when directly trying to access a domain.
Justifying buying domain misspellings to some superiors can be tough - unless there is quantitative revenue associated with purchasing the misspellings, your request may be rejected. On the other hand, you may already have hundreds of misspellings which you are looking to get rid of to save money (credit crunch anyone?)
Google Analytics
Using Google Analytics and your preferred domain forwarding service provider, you can justify how much traffic your misspelled domains receive.
Typically, misspelled domains are simply forwarded (redirected) to the correct version - for example, http://www.googel.com would be forwarded to http://www.google.com - but attributing traffic statistics to your misspelled domain will not be tracked.
Using Google Analytics tracking parameters (from URL Builder), you could append:
utm_source=direct&utm_medium=misspelling&utm_campaign=domain-a
to the end of the forwarded domain. The tracking parameters would enable you to filter the amount of traffic and revenue, amongst other metrics in Google Analytics, to the domain misspelling. Remember to check whether your server enables you to pass parameters first.
Why stop with Google Analytics? Most brands use more than one analytics package, and you can easily apply the methodology for Google Analytics to your own package.
Using your newfound metrics, bigmouthmedia believes you could then justify how many users misspell your domain name and the importance of your purchase of the misspelling, or determine which domain misspellings you can release to save money - the sky's the limit!
Canonical Link Element
From a search perspective, make sure you are correctly 301 permanently redirecting your misspelled domains, and if - by chance - anyone links to a misspelling, add the canonical link element to your homepage (or desired landing page) to enable supporters of the canonical link element to contribute value to the preferred URL (canonical).
Justify buying domain misspellings with Google Analytics
Consumers are only human, and mistakes often happen when making direct requests for domain names. Whether due to the slip of a finger or poor literacy, it happens.Domain misspellings (or typos) are big business for affiliates and domain registration companies like Fasthosts. Websites frequently purchase hundreds, sometimes thousands of misspelled variations of their main domain name, including other TLDs, and redirect them over to their main domain - all with the intention that the website will capture human error when directly trying to access a domain.
Justifying buying domain misspellings to some superiors can be tough - unless there is quantitative revenue associated with purchasing the misspellings, your request may be rejected. On the other hand, you may already have hundreds of misspellings which you are looking to get rid of to save money (credit crunch anyone?)
Google Analytics
Using Google Analytics and your preferred domain forwarding service provider, you can justify how much traffic your misspelled domains receive.
Typically, misspelled domains are simply forwarded (redirected) to the correct version - for example, http://www.googel.com would be forwarded to http://www.google.com - but attributing traffic statistics to your misspelled domain will not be tracked.
Using Google Analytics tracking parameters (from URL Builder), you could append:
utm_source=direct&utm_medium=misspelling&utm_campaign=domain-a
to the end of the forwarded domain. The tracking parameters would enable you to filter the amount of traffic and revenue, amongst other metrics in Google Analytics, to the domain misspelling. Remember to check whether your server enables you to pass parameters first.
Why stop with Google Analytics? Most brands use more than one analytics package, and you can easily apply the methodology for Google Analytics to your own package.
Using your newfound metrics, bigmouthmedia believes you could then justify how many users misspell your domain name and the importance of your purchase of the misspelling, or determine which domain misspellings you can release to save money - the sky's the limit!
Canonical Link Element
From a search perspective, make sure you are correctly 301 permanently redirecting your misspelled domains, and if - by chance - anyone links to a misspelling, add the canonical link element to your homepage (or desired landing page) to enable supporters of the canonical link element to contribute value to the preferred URL (canonical).
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