13 August 2009

Kowabunga!, Inc. rebrands to Inuvo, Inc.

Kowabunga!, Inc has rebranded to Inuvo, Inc. which is built around an integrated technology platform. Inuvo claims to be the next generation of performance based advertising, allowing advertisers to manage CPA offers in one simple to use interface.

The name change forms part of the new streamlined vision to bring the best of Kowabunga technologies into a more integrated technology platform. Some of these technologies include MyAP®, PrimaryAds® and ValidClick®.

This new Inuvo Platform has been released as a beta version and is being trialled by a selected number of partners. The beta edition has limited functionality to allow for more complex functions to be added over the coming weeks. Inuvo are encouraging their existing affiliates to sign up to partners in the platform, trial the new platform and provide feedback, all of which will assist Inuvo, Inc. in building a unique marketplace.

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