26 September 2003 | Author: Andrew Girdwood Head of Strategy

Let’s all go to Spain.

Last week HotBot's return to regional platforms got going with Spain and Overture began services there. This week it's Google's turn. The www.google.es site is accompanied by a Spanish language version of Google toolbar 2.

Overture, who have recently agreed to be bought by Yahoo!, arrived in Spain noting that their network would reach 71% of the country's Internet users. Google predicts 60% coverage.

Google's Spanish advertisers will be able to target their Ad Words ™ on Spain or any combination of the 250 countries the search engine now services. Google's partner advertisers in Spain include Ya.com, El Mundo.es, Ozu.es as well as Lycos Europe.