US website Local.com has announced that it has renewed a multi-year agreement with search engine Yahoo!Under the agreement, Yahoo! will continue to deliver its sponsored search results to Local.com, including the company's recently expanded search network.
Yahoo! currently provides search marketing products and services to hundreds of thousands of advertisers in countries across the globe.
Local.com chief executive officer Heath Clarke commented: "Yahoo!'s considerable base of high quality local advertisers complements Local.com's highly relevant search results.
"The result is even more relevant content that helps visitors to Local.com and our network of local publishers find the businesses and services they are looking for."
He added that the company is looking forward to delivering even greater quality search traffic and unique, targeted opportunities to Yahoo!'s advertisers.
Hilary Schneider, executive vice president of Yahoo!'s Global Partnership Solutions division said that the search engine was exited to renew the relationship.
She added that Local.com's relevant audience extends Yahoo! advertisers' reach and provides them with "increased local and vertical targeting opportunities".
Local.com is a US website which attracts users seeking information concerning local businesses, products, jobs and services.
Yahoo! is also currently in the spotlight amid rumours that it may be a potential takeover target for Microsoft.
According to reports in Digital Media Wire, analysts Robert Peck commented: "Yahoo remains an attractive acquisition candidate for either traditional media companies seeking to deepen their exposure to the internet or from technology companies like Microsoft."
