06 February 2003
The service which goes online this week, covers 35,000 educational establishments, including primary and secondary schools, universities and colleges.
The service has been hugely popular in the US, following heavy banner ad campaigns that pushed them into the Top 10 Advertisers arena for some time.
To promote the service in the UK, Lycos is planning banners and skyscrapers on Lycos , and a PPC/Google AdWords keyword campaign on Overture and Google.
www.classmates.lycos.co.uk
www.friendsreunited.co.uk
Lycos goes head to head with Friends Reunited
The search portal rolls out its legendary Lycos Classmates in the UKThe service which goes online this week, covers 35,000 educational establishments, including primary and secondary schools, universities and colleges.
The service has been hugely popular in the US, following heavy banner ad campaigns that pushed them into the Top 10 Advertisers arena for some time.
To promote the service in the UK, Lycos is planning banners and skyscrapers on Lycos , and a PPC/Google AdWords keyword campaign on Overture and Google.
www.classmates.lycos.co.uk
www.friendsreunited.co.uk
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