01 March 2011
The appointment represents a key landmark in the continued integration of bigmouthmedia and LBi following the merger of the two businesses last year.
Menzies will take overall command of bigmouthmedia, as well as heading up LBi's media operations internationally. She will be responsible for ensuring that bigmouthmedia's media and search capabilities blend effectively with LBi Group's range of services to provide a best in class offering to clients including BT, Lloyds TSB, Play.com, IKEA and Electrolux.
Menzies will also work to identify global growth opportunities for LBi Group and will further develop the operation's media capabilities in territories such as the USA, Middle East and APAC.
"There's been considerable demand from clients across the globe for a first class integrated marketing and technology service and my first priority will be to focus on continuing to meet those needs," she said. "Over the coming months I will be spending a lot of time working directly with clients, developing our media business strategy and delivering the technology, innovation and service road map that will take us and our clients into the future."
In February 2010 bigmouthmedia merged with LBi to create Europe's largest marketing and technology agency, combining LBi's best in class marketing, communications, design, branding and technology services with bigmouthmedia's leading media and search engine marketing product portfolio.
Menzies added: "I'm delighted to be taking up the responsibility of driving group media performance in terms of excellence and revenue. There are some fantastic opportunities for development ahead, not to mention some exciting challenges, and I'm very much looking forward to meeting them head on."
The promotion follows Menzies' successful tenure as bigmouthmedia's Chief Operations Officer, a role she was appointed to in January 2009. Prior to that Menzies was Managing Director of bigmouthmedia UK, during which time she drove four consecutive years of growth and saw the company named one of Britain's most rapidly growing firms in Deloitte's Fast 50 Awards. Before becoming Managing Director Menzies was bigmouthmedia's Operations Director, having joined the company in 1998.
Lyndsay Menzies promoted to dual bigmouthmedia/LBi role
Lyndsay Menzies, chief operating officer of bigmouthmedia, has been promoted to the dual role of Chief Executive of bigmouthmedia and Chief Media Officer of LBi Group.The appointment represents a key landmark in the continued integration of bigmouthmedia and LBi following the merger of the two businesses last year.
Menzies will take overall command of bigmouthmedia, as well as heading up LBi's media operations internationally. She will be responsible for ensuring that bigmouthmedia's media and search capabilities blend effectively with LBi Group's range of services to provide a best in class offering to clients including BT, Lloyds TSB, Play.com, IKEA and Electrolux.
Menzies will also work to identify global growth opportunities for LBi Group and will further develop the operation's media capabilities in territories such as the USA, Middle East and APAC.
"There's been considerable demand from clients across the globe for a first class integrated marketing and technology service and my first priority will be to focus on continuing to meet those needs," she said. "Over the coming months I will be spending a lot of time working directly with clients, developing our media business strategy and delivering the technology, innovation and service road map that will take us and our clients into the future."
In February 2010 bigmouthmedia merged with LBi to create Europe's largest marketing and technology agency, combining LBi's best in class marketing, communications, design, branding and technology services with bigmouthmedia's leading media and search engine marketing product portfolio.
Menzies added: "I'm delighted to be taking up the responsibility of driving group media performance in terms of excellence and revenue. There are some fantastic opportunities for development ahead, not to mention some exciting challenges, and I'm very much looking forward to meeting them head on."
The promotion follows Menzies' successful tenure as bigmouthmedia's Chief Operations Officer, a role she was appointed to in January 2009. Prior to that Menzies was Managing Director of bigmouthmedia UK, during which time she drove four consecutive years of growth and saw the company named one of Britain's most rapidly growing firms in Deloitte's Fast 50 Awards. Before becoming Managing Director Menzies was bigmouthmedia's Operations Director, having joined the company in 1998.
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