09 November 2009 | Author: D. Warburton Search Copywriter

Microsoft announces first international distributor for Windows Mobile

Software provider Bsquare has signed an agreement with Microsoft to be the first global distributor of Windows Mobile software and applications.

Bsquare currently distributes Windows Embedded licenses in North America, but once these direct agreements end, YTN reports that the company will offer licensing, account management and technical support for around 30 Windows Mobile partners worldwide, with a range of automated testing products customised for Windows Mobile allowing manufacturers to bring their products to market faster.

General manager at Microsoft's OEM division, Daren Manchini stated: "Microsoft is pleased to announce Bsquare as the first distributor for the Mobile Indirect Channel initiative. Microsoft continues to enrich and expand its Windows Mobile ecosystem and build upon the stability, reliability, performance and richness of Windows Mobile.

"As developers and OEMs expand the number of mobile applications, services and devices, Microsoft is taking a new approach to sell and support Windows Mobile to a broader base of both consumer- and enterprise-focused Windows Mobile customers. Bsquare is uniquely positioned to leverage its deep knowledge of the Windows Mobile operating system, ecosystem and marketplace and serve the broader base of customers with its consultative approach."

Under the arrangement, Bsquare will distribute Windows Mobile to manufacturers of handsets and rugged devices, such as data collection terminals. The company's president and CEO, Brian Crowley, explained: "Being named Microsoft's first Windows Mobile distribution partner is a significant milestone for Bsquare. Windows Mobile is the only mobile operating system that enables solution providers to offer seamless integration of applications and connectivity for device users to enterprise business centres making it the obvious choice not only for handsets but also for ruggedized devices such as data collection terminals or telematics devices.

"We anticipate working with new and existing Windows Mobile OEMs and moving them to market quickly with our experience in all phases of Windows Mobile development and by offering our breadth partners support throughout their development cycles."

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