10 March 2011 | Author: J. Morton News Editor
Microsoft Advertising and retargeting experts Criteo have solidified an agreement to boost the display advertising offerings of both firms, sources say, after a two-year working relationship and growing competition in the online arena.
New Media Age first broke the news of the formalised association, noting Criteo's clients stand to benefit from the expanded reach of some 300 sites and an additional 144 million users.
Zuzuanna Gierlinska, director of Microsoft Media Network's EMEA division, told the news source MMN had worked with Criteo in years past, but will intensify its relations with the Silicon Valley company following the deal.
"We're uniting our efforts, bringing all the previously siloed markets in EMEA under one central point of management, giving Criteo preferential access to inventory and to our senior leadership team," Gierlinska said.
A 600 per cent growth in revenue from 2009 to 2010 was allegedly enough to impress Microsoft officials into bringing Criteo further in the fold.
The retargeting advertisement specialists welcomed the partnership as well, with chief business development officer Jonathan Wolf saying: "Criteo looks forward to further strengthening the relationship with Microsoft Advertising as a result of this new partnership. Microsoft Advertising's combination of scale and quality publisher sites across Europe is an ideal partner for our advertisers, and we are excited to do more together.
"We see that this partnership strengthens Microsoft's digital advertising solution, and we are delighted to be delivering ever more relevant advertising to their millions of users."
Criteo has been recognised as a leader in personalised retargeting advertisements, and vice president of Microsoft Advertising EMEA Laurent Delaporte said he looked forward to rolling out the new collaborations between the two firms.
"Expanding the presence of Criteo's high quality personalised ads across the Microsoft Media Network adds significant value to advertisers and consumers alike, and catalyses momentum for digital advertising technologies. This is a win-win partnership for all parties involved," Delaporte said.
When asked by New Media Age if Microsoft was seeking to develop its own retargeting capabilities, Gierlinska said it's an area Microsoft's "definitely interested in" and the partnership was somewhat testing the waters for future ventures.
Microsoft buddies up with retargeting mad men Criteo
Microsoft Advertising and retargeting experts Criteo have solidified an agreement to boost the display advertising offerings of both firms, sources say, after a two-year working relationship and growing competition in the online arena.New Media Age first broke the news of the formalised association, noting Criteo's clients stand to benefit from the expanded reach of some 300 sites and an additional 144 million users.
Zuzuanna Gierlinska, director of Microsoft Media Network's EMEA division, told the news source MMN had worked with Criteo in years past, but will intensify its relations with the Silicon Valley company following the deal.
"We're uniting our efforts, bringing all the previously siloed markets in EMEA under one central point of management, giving Criteo preferential access to inventory and to our senior leadership team," Gierlinska said.
A 600 per cent growth in revenue from 2009 to 2010 was allegedly enough to impress Microsoft officials into bringing Criteo further in the fold.
The retargeting advertisement specialists welcomed the partnership as well, with chief business development officer Jonathan Wolf saying: "Criteo looks forward to further strengthening the relationship with Microsoft Advertising as a result of this new partnership. Microsoft Advertising's combination of scale and quality publisher sites across Europe is an ideal partner for our advertisers, and we are excited to do more together.
"We see that this partnership strengthens Microsoft's digital advertising solution, and we are delighted to be delivering ever more relevant advertising to their millions of users."
Criteo has been recognised as a leader in personalised retargeting advertisements, and vice president of Microsoft Advertising EMEA Laurent Delaporte said he looked forward to rolling out the new collaborations between the two firms.
"Expanding the presence of Criteo's high quality personalised ads across the Microsoft Media Network adds significant value to advertisers and consumers alike, and catalyses momentum for digital advertising technologies. This is a win-win partnership for all parties involved," Delaporte said.
When asked by New Media Age if Microsoft was seeking to develop its own retargeting capabilities, Gierlinska said it's an area Microsoft's "definitely interested in" and the partnership was somewhat testing the waters for future ventures.
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