09 May 2006 | Author: Jonathan Scott
The acquisition was rumoured in the Wall Street Journal last week, with estimates placing a figure of 225 million pounds on the deal. Microsoft has so far declined to comment on the financial aspects of the acquisition, however it has indicated as to short term and long terms goals with Massive.
"Our acquisition of Massive will expand opportunities for advertisers and enable connection to a broader audience of digital consumers. We are committed to building an advertiser network that serves a wide spectrum of needs." said Kevin Johnson, co-president of the Microsoft's platform services division.
Massive CEO Mitchell Davis stated "While our current business relationships will remain in place, with Microsoft we have the prospect of extending our technology into a vast array of new markets and online environments."
"Joining forces with Microsoft will allow Massive to deliver even greater benefits for advertisers, game developers and gamers through one of the world's largest, most comprehensive online networks," Davis added.
It's not a world on the level of Minority report, but unlocking ad placement on billboards and poster sites commonly seen in games, especially sports titles, will allow advertisers to connect more with the 18- to 34-year-old demographic.
Soon you'll be capping your rival hood, and then entering a store to be greeted "Good afternoon, Mr. Bigmouth, how did you like that three-pack of tank tops you bought last time you were in?"
MSN Minority report takes adverts one scan closer
Microsoft has announced the acquisition of Massive Inc, a dynamic in-game advertising firm. It plans to incorporate ad serving solutions and platforms into a range of online and console gaming operations.The acquisition was rumoured in the Wall Street Journal last week, with estimates placing a figure of 225 million pounds on the deal. Microsoft has so far declined to comment on the financial aspects of the acquisition, however it has indicated as to short term and long terms goals with Massive.
"Our acquisition of Massive will expand opportunities for advertisers and enable connection to a broader audience of digital consumers. We are committed to building an advertiser network that serves a wide spectrum of needs." said Kevin Johnson, co-president of the Microsoft's platform services division.
Massive CEO Mitchell Davis stated "While our current business relationships will remain in place, with Microsoft we have the prospect of extending our technology into a vast array of new markets and online environments."
"Joining forces with Microsoft will allow Massive to deliver even greater benefits for advertisers, game developers and gamers through one of the world's largest, most comprehensive online networks," Davis added.
It's not a world on the level of Minority report, but unlocking ad placement on billboards and poster sites commonly seen in games, especially sports titles, will allow advertisers to connect more with the 18- to 34-year-old demographic.
Soon you'll be capping your rival hood, and then entering a store to be greeted "Good afternoon, Mr. Bigmouth, how did you like that three-pack of tank tops you bought last time you were in?"
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