13 November 2009 | Author: D. Warburton Search Copywriter
Bing is shedding its beta status in the UK, as Microsoft's decision engine is unveiled to British users ahead of schedule.
Despite last week's announcement that the UK Bing launch would be postponed until 2010, The Telegraph reports that Bing is now being rolled out to UK searchers, allowing them to receive more relevant, localised results.
As Bing explains on its community page: "When you search for Football, what kind of answers do you expect to find. Well, I guess it depends on where you are doing the asking, if you are in the UK you probably don't want to see NFL schedules. You probably mean what we in the US call soccer. Well today, millions of searchers in the UK can rest assured that Bing knows what they are talking about. We are excited to announce today that Bing in the UK is shedding its beta tag."
Bing UK is expected to offer the same features as the US site, including real-time updates from Twitter. But according to Microsoft's managing director of consumer and online division in the UK, Ashley Highfield, UK users can expect more than just a transatlantic import of the US site.
Mr Highfield explains: "This is a serious, long-term commitment from Microsoft to put a differentiated search product in to the market place.
"We have not just used the US version of Bing. We've had a UK team focusing on what will work particularly well over here."
With Google currently holding 80 per cent of the UK search engine market share compared to only 3 per cent by Microsoft, the launch of Bing UK may serve to redress the balance of power.
Microsoft launches Bing UK
Bing is shedding its beta status in the UK, as Microsoft's decision engine is unveiled to British users ahead of schedule.Despite last week's announcement that the UK Bing launch would be postponed until 2010, The Telegraph reports that Bing is now being rolled out to UK searchers, allowing them to receive more relevant, localised results.
As Bing explains on its community page: "When you search for Football, what kind of answers do you expect to find. Well, I guess it depends on where you are doing the asking, if you are in the UK you probably don't want to see NFL schedules. You probably mean what we in the US call soccer. Well today, millions of searchers in the UK can rest assured that Bing knows what they are talking about. We are excited to announce today that Bing in the UK is shedding its beta tag."
Bing UK is expected to offer the same features as the US site, including real-time updates from Twitter. But according to Microsoft's managing director of consumer and online division in the UK, Ashley Highfield, UK users can expect more than just a transatlantic import of the US site.
Mr Highfield explains: "This is a serious, long-term commitment from Microsoft to put a differentiated search product in to the market place.
"We have not just used the US version of Bing. We've had a UK team focusing on what will work particularly well over here."
With Google currently holding 80 per cent of the UK search engine market share compared to only 3 per cent by Microsoft, the launch of Bing UK may serve to redress the balance of power.
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