22 June 2009 | Author: Katie Todd

Microsoft's Bing more Trendy than Google

Most people would think that even Microsoft would have a tough time taking on Google's esteemed search engine - and it undoubtedly is struggling, like any company offering a new search option - but it looks as if the Silicon Valley computing giant has started a subtle attack on the Mountain View favourite.

Both search engines offer users the opportunity to view recent search trends, a feature named Google Trends on Google and xRank on Bing. Although a relatively small feature for both services, TechCrunch has reported that Bing appears to be edging out Google in this service.

Using new golf sensation Ricky Barnes as an example, TechCrunch displayed how the unheard of player who had shot into lead at the US Open over the weekend did not rank in Google Trends, whereas a search on Bing's xRank displayed the search spike that had taken place over the last few days.

It would appear that Google Trends is not registering several search surges over the last two days when xRank does - and if the former isn't displaying what's been happening more recently in the world of search, then it isn't capturing the trends very well as opposed to Microsoft's offering.

This is happening mainly for new searches that not many people are typing into search engines, but it's enough to show that Google isn't quite as all-powerful as many believe it to be.

It's a small victory for Bing - but it's still a victory, and if the Californian king can continue to triumph over Google as Bing matures, the number one search agency could see a real battle on its hands.

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