11 April 2006
Bishop co-founded Espotting in 2000 - a company which pioneered Pay-Per-Click advertising in the UK. After successfully expanding the business across Europe, Bishop merged the company with NASDAQ listed FindWhat.com in 2004 in a deal that valued the company at $186 million.
The two companies re-branded to form MIVA in 2005.
In his new role as President, Bishop will focus on driving the MIVA business forwards on a global level, exploring and developing new advertising channels and negotiating major partner deals. As already mentioned, he will also continue to lead the company's worldwide marketing initiatives.
Bishop commented:
"We're at an exciting time in the development of the Performance Marketing sector and I believe that MIVA with its independent positioning and broad range of products is in an excellent position to capitalise on the opportunities the market presents."
"Pay-Per-Call and our Pay-Per-Text product, TXT//AD, are two recent MIVA product launches which highlight the scope for innovation in the market. My role as President and CMO will be to further enhance our existing product portfolio whilst continuing to explore and develop innovative new ad models designed to help grow both our business and the businesses of our advertisers and distribution partners."
Bishop's contribution to the growth of the new media sector and, in particular, online advertising has been rewarded with a number of high profile industry awards including Espotting/MIVA being recognised as the fastest growing media company in last year's Media Momentum Awards - Europe's fastest growing IT business in the 'Europe's 500' list - and being included in the Financial Times' 'Top 50 Creative Businesses'.
Miva's Seb Bishop promoted to president
MIVA, a leading independent Performance Marketing Network, has announced the promotion of Seb Bishop from Chief Marketing Officer (CMO) to President. Despite taking on this new role, Bishop will remain responsible for CMO issues.Bishop co-founded Espotting in 2000 - a company which pioneered Pay-Per-Click advertising in the UK. After successfully expanding the business across Europe, Bishop merged the company with NASDAQ listed FindWhat.com in 2004 in a deal that valued the company at $186 million.
The two companies re-branded to form MIVA in 2005.
In his new role as President, Bishop will focus on driving the MIVA business forwards on a global level, exploring and developing new advertising channels and negotiating major partner deals. As already mentioned, he will also continue to lead the company's worldwide marketing initiatives.
Bishop commented:
"We're at an exciting time in the development of the Performance Marketing sector and I believe that MIVA with its independent positioning and broad range of products is in an excellent position to capitalise on the opportunities the market presents."
"Pay-Per-Call and our Pay-Per-Text product, TXT//AD, are two recent MIVA product launches which highlight the scope for innovation in the market. My role as President and CMO will be to further enhance our existing product portfolio whilst continuing to explore and develop innovative new ad models designed to help grow both our business and the businesses of our advertisers and distribution partners."
Bishop's contribution to the growth of the new media sector and, in particular, online advertising has been rewarded with a number of high profile industry awards including Espotting/MIVA being recognised as the fastest growing media company in last year's Media Momentum Awards - Europe's fastest growing IT business in the 'Europe's 500' list - and being included in the Financial Times' 'Top 50 Creative Businesses'.
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