02 August 2002

More Major Sites Ditch Pop-ups

Pop-ups.....advertisers love 'em but more and more surfers are clicking that 'Top Right X Box' when they reach a site that serves them.

And now some major sites are listening to the gripes of their users and reducing pop-ups, or removing them altogether.

Women's portal, iVillage announced that it would no longer sell pop-up advertising space and that the only pop-ups that they would carry would be for in-house surveys.


Webcrawler, the Infospace-owned Search engine has announced that it is trialing the complete removal of pop-ups from its pages. This trial will be monitored and if it improves the stickiness of the site, will be continued thereafter.

Earlier this year, Google publicly criticised the distractive nature of pop-ups http://news.com.com / 2100-1023-825507.html

For the full story go to http://news.com.com / 2100-1023-947732.html?tag=fd_lede