Microsoft has announced it has launched mobile display advertising in the US on MSN Mobile for the first time.Consequently, mobile customers in the country will begin to see text ad and banner placements which conform to the US guidelines for such marketing provided by the Mobile Marketing Association.
Microsoft already displays mobile ads in a number of countries, including Japan, Spain, France and the UK.
"By incorporating advertising on MSN Mobile, we are allowing advertisers to extend their existing campaigns from PCs to games and now to mobile phones, further delivering on our vision to extend advertising across multiple platforms and devices," stated Joanne Bradford, corporate vice president and chief media officer of MSN.
The technology used to present the ads comes from ScreenTonic, a European mobile ad firm acquired by the software and internet service provider earlier this year.
At the time of the purchase, Steve Berkowitz, senior vice president of the Online Services Group at Microsoft, stated that the move was part of the business' "long-term strategy to deliver ad experiences that map to the environment".
According to a company statement, Jaguar Cars North America and Paramount Pictures are two of the first firms to launch a mobile ad campaign on MSN in the US.
Indeed, Paramount Pictures has partnered with MSN Mobile to promote its upcoming film Cloverfield.
The firm has released an exclusive clip of the film, along with a contest whereby the individual who views the clip the most times will see the movie prior to its release date.
