25 May 2010 | Author: M. Thomson SEO & Affiliate Consultant
While making some navigational queries through the search engine, we were pleased to see how Bing has started pulling extra information from websites and including it in search results.
Features include:
Here's an example we cunningly spotted for high street retailer BHS.
Rolling up to the 2010 World Cup, we have applied a football scoring system to the features.
Ok, so Google may have 'owned' Sitelinks before Bing (0-1), but Bing's use of the customer service number and site search is very innovative.
Customer service numbers must be one of the most sought-after pieces of information from any website (especially retail sites), after the service offering itself (1-1). Google sometimes shows this information for maps, but not as effectively as Bing.
Most importantly, bigmouthmedia loves the site search (or teleport as Google branded it), which takes users immediately into the search results of the desired website. Google looses out here, as it keeps you in Google's own property (2-1). This really simple addition by Bing is likely to increase user satisfaction tenfold.
It would be safe to assume that Google will soon follow suit and play catch-up (doesn't sound right, does it?), copying Bing's move to take users into a website's own site search.
Looking at the optimisation side of Bing's teleport, it is likely a website's descriptive naming convention that allows Bing to make the assumption about what is the site search. So think usability and have a legend tag with the term "Search" in front of your site search to enhance your chance of inclusion.
Navigational Queries: Bing 2 - 1 Google
Whenever search engines do something useful, we at bigmouthmedia like to shout about it.While making some navigational queries through the search engine, we were pleased to see how Bing has started pulling extra information from websites and including it in search results.
Features include:
- Sitelinks
- Customer Service Numbers
- Site Search
Here's an example we cunningly spotted for high street retailer BHS.
Rolling up to the 2010 World Cup, we have applied a football scoring system to the features.
Ok, so Google may have 'owned' Sitelinks before Bing (0-1), but Bing's use of the customer service number and site search is very innovative.
Customer service numbers must be one of the most sought-after pieces of information from any website (especially retail sites), after the service offering itself (1-1). Google sometimes shows this information for maps, but not as effectively as Bing.
Most importantly, bigmouthmedia loves the site search (or teleport as Google branded it), which takes users immediately into the search results of the desired website. Google looses out here, as it keeps you in Google's own property (2-1). This really simple addition by Bing is likely to increase user satisfaction tenfold.
It would be safe to assume that Google will soon follow suit and play catch-up (doesn't sound right, does it?), copying Bing's move to take users into a website's own site search.
Looking at the optimisation side of Bing's teleport, it is likely a website's descriptive naming convention that allows Bing to make the assumption about what is the site search. So think usability and have a legend tag with the term "Search" in front of your site search to enhance your chance of inclusion.
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