20 June 2011 | Author: C. Tate

New domain names given the green light

New domain names given the green light A new group of internet domain names are about to give the .coms, .nets and .orgs a real run for their money. New rules for expanding "generic top level domains" have been thrashed out in Singapore, with the regulations reportedly allowing new and unusual domain names such as .coke, .nyc or .law.

The Internet Corporation for Assigned Names and Numbers currently controls the rules and regulation concerning web naming. Despite many suggestions for new additions to the domain name structure, ICANN rarely makes alterations due to the complex and global ramifications of such changes.

This means the decision has been regarded as quite remarkable, both by bystanders and the organisation itself.

"Today's decision will usher in a new internet age," ICANN's chairman, Peter Dengate Thrush, told CNN.

"We have provided a platform for the next generation of creativity and inspiration."

In recent years there have been rare additions to the domain name list, most notably the controversial .xxx domain that got the go-ahead in March this year after many years of debate.

ICANN has today approved a plan that will now allow many hundreds of applications for new domains, including those designed for name recognition or corporate branding. Several companies have gone public with their applications including .Unicef, .Hitachi and .Canon amongst others.

However these new suffixes won't come cheap - ICANN charges $185,000 per domain application, with technical set up costing $100,000 and an additional $100,000 for upkeep.
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