18 June 2010 | Author: J. Morton News Editor
Just one year ago, the struggling Labour leader and UK Prime Minister appointed her as the government's Digital Inclusion Champion. Flash forward 12 months and Martha Lane Fox must be having déjà vu, as the same offer has landed at her feet - albeit from Conservative Prime Minister David Cameron.
Ms Lane Fox had worked through the last troubled vestiges of Labour to promote internet use among the UK populace. According to figures, some 10 million people in the British Isles still live a life free of things such as email, social networking and online shopping.
"Getting online can help people save money, find a job, access services in a way that works for them, and make connections with each other and with their community," Cameron said during the announcement. "It will also help us all to drive down the cost of delivering public services."
Ms Lane Fox can count board memberships for Marks & Spencer and Channel 4 on her CV, but is primarily known for her founding of Lastminute.com, the popular online discount travel site. So does this mean government services will be getting the discount treatment?
Sort of.
Cameron said he wants Ms Lane Fox to work "specifically on initiatives such as the Race Online 2012 campaign and the transformation of Directgov, the government's portal for online public services."
The new/old digital champion's charge will likely be modified - at least in letter - to coincide with Cameron's directive to streamline government expenditure.
Ms Lane Fox asserted that getting more folks online could save the British Government "millions of pounds" each year.
Cabinet Office minister Francis Maude agreed, saying: "This work is about reducing the cost of government and will help get people more involved with their local neighbourhoods."
Which sounds like what some folk not on the internet might be up to already.
New is old as Martha Lane Fox resumes role as UK digital champion
Just one year ago, the struggling Labour leader and UK Prime Minister appointed her as the government's Digital Inclusion Champion. Flash forward 12 months and Martha Lane Fox must be having déjà vu, as the same offer has landed at her feet - albeit from Conservative Prime Minister David Cameron.Ms Lane Fox had worked through the last troubled vestiges of Labour to promote internet use among the UK populace. According to figures, some 10 million people in the British Isles still live a life free of things such as email, social networking and online shopping.
"Getting online can help people save money, find a job, access services in a way that works for them, and make connections with each other and with their community," Cameron said during the announcement. "It will also help us all to drive down the cost of delivering public services."
Ms Lane Fox can count board memberships for Marks & Spencer and Channel 4 on her CV, but is primarily known for her founding of Lastminute.com, the popular online discount travel site. So does this mean government services will be getting the discount treatment?
Sort of.
Cameron said he wants Ms Lane Fox to work "specifically on initiatives such as the Race Online 2012 campaign and the transformation of Directgov, the government's portal for online public services."
The new/old digital champion's charge will likely be modified - at least in letter - to coincide with Cameron's directive to streamline government expenditure.
Ms Lane Fox asserted that getting more folks online could save the British Government "millions of pounds" each year.
Cabinet Office minister Francis Maude agreed, saying: "This work is about reducing the cost of government and will help get people more involved with their local neighbourhoods."
Which sounds like what some folk not on the internet might be up to already.
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