09 September 2010 | Author: J. Morton News Editor

New York Times publisher concedes the paper will halt printing... eventually

Chairman and publisher of the New York Times, Arthur Sulzberger Jr, admitted a sea change in how news is delivered at a conference in London yesterday, conceding that the iconic imprint could be forced to end its print publication in the future.

Speaking at the Wan-Ifra Ninth International Newsroom Summit, he was quoted by editorsweblog as saying: "We will stop printing the New York Times sometime in the future, date TBD."

Newspapers and other outlets from around the world have been struggling to keep pace and relevancy in print versions of their news publications, in a world of quick and easy internet news access and smart phone technology.

While several outlets, especially American newspapers, have folded their print runs, other news providers have taken the offensive. For example, the Times UK began charging a subscription fee for its content earlier this summer, but took a significant hit in user numbers and readership.

The New York Times allegedly plans to implement its own paywall sometime next year, after a previous, abandoned attempt in 2007.

"We believe that serious media organisations must start to collect additional revenue from their readers ... information is less and less yearning to be free," Sulzberger told attendees of the conference.

Earlier this summer, the newspaper released figures that showed it had grown its revenue for the first time in three years, boosted by a 21 per cent increase in online ad revenue.

According to Brand Republic, the New York Times is also working to integrate its international operations - most notable the Paris-based International Herald Tribune - into the brand New York Times Global.

"By rebranding our offering as The New York Times Global we aim to send a strong message that we can help our clients reach some of the most sought after audiences in the world, wherever they are in the world," said Jean Christophe Demarta, vice president of international advertising for the company.

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