01 August 2011 | Author: L Boyd Media Intern
The New Yorker is not your average eighty-six year old.
International magazine publisher Conde Nast just revealed that one of its oldest publications has reaped the greatest rewards for the company in the form of a best-selling iPad app. As a publishing house openly embracing advancing digital technology, Conde Nast can boast more than thirty apps for mobile and tablet devices.
However, the unlikely winner in the race with other Conde Nast brands such as Wired, GQ and Vogue, The New Yorker app has proven a massive hit stateside, with around 95,000 subscribers since it launched in spring of this year.
The New Yorker believes its success has come from staying true to the magazine's easy-to-read style and because of convenience - "readers generally found it easy to use and beautiful to look at; they were delighted to know that they could get the magazine instantly, without thought to distance," the magazine's editors said.
Following an initial flourish in popularity, the publication adhered to the requests of their readership and made the app available as a subscription to both new and existing print subscribers. Additionally, the app version of the magazine offers some bonus features, such as poets reading their work, portfolios of photography and extracts from novels.
Despite fears that the digital age may be the death of journalism and the iPad the death of physical publications, the success of The New Yorker app indicates that a thirst for magazine-quality, easy-to-use content remains.
Originally dependent on subscriptions, Conde Nast announced in a recent press release that it just confirmed deals with American Express and Lexon to feature advertisements in the app.
Using Flipboard technology in the forthcoming campaigns, users will be able to click through to the brand's website with the tap of a finger and can also share content across social networks. In a press release dated 25 July, Conde Nast said "Flipboard's new program gives publishers and content creators a fresh way to offer magazine-like experiences of their web content with full-page ads to showcase advertiser brands."
It seems that simplicity may be key in the success of The New Yorker app, and the magazine said in a blog post that it always has the reader in mind; at "the heart of our efforts, we are working on improving the experience of reading The New Yorker on the iPad."
New Yorker app proves a hit for global publishers Conde Nast
The New Yorker is not your average eighty-six year old. International magazine publisher Conde Nast just revealed that one of its oldest publications has reaped the greatest rewards for the company in the form of a best-selling iPad app. As a publishing house openly embracing advancing digital technology, Conde Nast can boast more than thirty apps for mobile and tablet devices.
However, the unlikely winner in the race with other Conde Nast brands such as Wired, GQ and Vogue, The New Yorker app has proven a massive hit stateside, with around 95,000 subscribers since it launched in spring of this year.
The New Yorker believes its success has come from staying true to the magazine's easy-to-read style and because of convenience - "readers generally found it easy to use and beautiful to look at; they were delighted to know that they could get the magazine instantly, without thought to distance," the magazine's editors said.
Following an initial flourish in popularity, the publication adhered to the requests of their readership and made the app available as a subscription to both new and existing print subscribers. Additionally, the app version of the magazine offers some bonus features, such as poets reading their work, portfolios of photography and extracts from novels.
Despite fears that the digital age may be the death of journalism and the iPad the death of physical publications, the success of The New Yorker app indicates that a thirst for magazine-quality, easy-to-use content remains.
Originally dependent on subscriptions, Conde Nast announced in a recent press release that it just confirmed deals with American Express and Lexon to feature advertisements in the app.
Using Flipboard technology in the forthcoming campaigns, users will be able to click through to the brand's website with the tap of a finger and can also share content across social networks. In a press release dated 25 July, Conde Nast said "Flipboard's new program gives publishers and content creators a fresh way to offer magazine-like experiences of their web content with full-page ads to showcase advertiser brands."
It seems that simplicity may be key in the success of The New Yorker app, and the magazine said in a blog post that it always has the reader in mind; at "the heart of our efforts, we are working on improving the experience of reading The New Yorker on the iPad."
English
German/Deutsch
Norwegian/Norsk
Swedish/Svenska
Italian/Italiano
French/Français
Spanish/Español
Latest News
RSS News Feeds
Related Articles
