Happy Easter newsletter fans! Snow may have given us a white Easter here in the UK, but the bigmouthmedia newsletter prevails nonetheless. Scroll down, dear readers, and enjoy this week's dose of search treats.
Continuing their battle to fend off Microsoft's advances and establish their worth, Yahoo! outlined a three year plan that they believe shows that Microsoft's bid undervalues the company. Moreover, it seems that the gloves are off in their fight against Google as Yahoo! launch a counterattacking ad campaign - will their radio campaign provoke a retaliation from Google? If it does you'll be sure to hear all about it here.
Meanwhile, a certain other search giant certainly hasn't been resting on its laurels over the holiday period; Google filed a proposal with the FCC on Friday arguing in favour of opening up the White Spaces spectrum - the unused spectrum that lies next to television channels.
What's more, Google hinted at new ad formats at Search Engine Strategies New York - we wait with baited breath to see if the search engine giants release advertising options suited to Universal Search.
It hasn't been all sunshine for the popular search engine this week as Google's bid to gain Europe-wide protection for its email service Gmail failed. But Google won't be altogether short of sun as Google's chief executive officer comments on Google's plans to open new headquarters in Australia.
The iPhone also caught our attention this week, following a report suggesting that the mobile web is more popular among iPhone users than users of other smartphone devices. The iPhone's impact on the mobile web is certainly something our favourite search engines will be keeping an eye on - as will our intrepid reporters.
Rest assured that the bigmouthmedia neswletter is here to feed your hungry mind, whether you indulged in seasonal chocolate this weekend or not!
Yahoo! targets rival Google in ad campaign
Yahoo! has launched a radio advertising campaign designed to convince listeners to use its search function as opposed to that of rival search engine provider Google.
Google chases 'white space' spectrum
Search engine provider Google has urged the Federal Communications Commission (FCC) to open up unused sections of broadcast television spectrum in the US also known as 'white space'.
Facebook 'enjoying resurgence of popularity'
Social networking site Facebook has enjoyed a resurgence of popularity among users following a decline in its market share during January, new figures suggest.
Mobile web 'popular among iPhone users'
Users of the iPhone device access news and information via their phones more than other mobile phone owners, according to new research.
Google to offer hurricane flood warnings
US citizens living in the hurricane danger zone may soon have access to a warning system courtesy of Google, it has been revealed.
Exec comments on Google's plans in Australia
Google chief executive officer Eric Schmidt has spoken about the search engine provider's plans in the Australia.
Yahoo! plan 'shows Microsoft bid is an undervaluation'
Yahoo! has outlined a three-year plan that, it says, proves Microsoft's unsolicited proposal "substantially undervalues" the company.
Google loses Gmail trademark protection bid
Internet giant Google has failed in its bid to gain Europe-wide trademark protection for its email service Gmail.
Google hints at new ad formats at SES New York
During a heated Orion Panel at Search Engine Strategies New York Google hinted that search engine is developing advertising options suited to Universal Search.
