Fighting talk and big ideas occupied the digital frontline this week as some of the internet's leading names announced their intentions to invade established mediums. Sit back, strap yourself in and prepare for the battle for the future of search, advertising and news - all captured and neatly presented for you in our weekly Bigmouthmedia newsletter.
A busy week for Google saw the search giant targeting TV ads for the first time, while simultaneously announcing that traditional journalism was old news. However, reports that the UK government was planning to tax search engines to support innovations for public organisations such as the BBC, were proved unfounded.
In other news, Google and Mozilla proved themselves worthy contenders when it comes to internet safekeeping, as a study revealed Chrome and Firefox shoot down Safari and Opera browser security. But social networking king Facebook is at the heart of a new storm of controversy as criticism about its methods of content control rain down.
Another relative newcomer to the digital sphere grabbed attention this week, as Twitter unveiled further developments to its search facility. Quick thinking Google then revealed that it had its eye on Twitter's potential when it comes to satisfying users in real time searches and is considering incorporating a similar service into its own wares.
With a new study from Neilson indicating that the mobile internet has grown exponentially over the last two years, we're reminded that you have to act fast if you want to stay at the forefront of digital battles. And with such a lucrative mobile ad market, we're waiting to see which of our favourite internet warriors best harnesses the opportunity. Rest assured that as soon as we know which way the wind is blowing, you will too.
The third wave of search?
... has just arrived. Say hello to Wolfram Alpha.
Mobile Internet use and ad spend booming
With the introduction of smartphones such as the Apple iPhone, Google's Android and BlackBerry, mobile phone internet usage has seen a dramatic increase since 2007.
Facebook: on its way to a bad rep?
Facebook in negative spotlight over anti-semetic groups
Google spots Twitter potential
Google takes a brief leaf from Twitter real time model
Twitter to further develop its search facility
Twitter has fully deployed its search facility to every user's homepage and is planning to develop its search facility further.
Traditional journalism is old news, says Google
Google's vision of the future of news clashes with that of newspapers.
Google ads TV target
Google isn't keeping an eye only on the internet - the Mountain View giant also keeps tabs on the television, following advert viewing trends in order to discover which ads are the most successful and which are getting switched off.
Google taxed for BBC? Not on this watch
The UK government has hit back at claims that it planned to tax search engines like Google in an attempt to fund public television and universal broadband.
Chrome and Firefox shoot down Safari and Opera security
Research reveals that Chrome and Firefox are most secure browsers, while Safari and Opera lag behind.
