The biggest names online brace themselves for summer showers

The end of May is bathed in sunlight here in the UK - but despite a bright forecast and shining new digital developments, clouds loom on the online horizon for some internet entrepreneurs.

Online marketers making use of sponsored posts may want to think about raising an umbrella as new FTC Guidelines are revealed. Now, paid endorsements must be disclosed even by citizen journalists in an attempt to clear up online confusion and misleading reviews.

Microsoft will soon find out which way the wind is blowing for its antitrust case, despite the fact its hearing was cancelled due to a clash with a global antitrust conference in Zurich. Instead, the ruling will be determined purely through written statements from Microsoft and its detractors.

If you want to get to the top, you have to know when teaming up is the best plan of action or when you're better going it alone. Timely advice for search superstar Google and relative social media newcomer Twitter, who are dancing around each other when it comes to a possible Google/Twitter collaboration. What better way to find out more about their separate agendas than by reading about Twitter and Google's adventures in their own words?

Relationships take on many forms on the web, from working partnerships worth big bucks to non-profit social media friendships, but this week a bigmouth reporter had a look at the relationship between two of Google's services - the Wonder Wheel and Social Graph API - and the role of microformats in greasing the wheel. The search supremo also made search ads in Google Suggest official this week, a boon for those looking for new paid search options.

As we wait with baited breath to see if Microsoft's Kumo will break cover this week, leap into the bigmouthmedia newsletter and take a spin through the biggest stories gracing the online sky.

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