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Apple and Microsoft get summer sizzling

Summer might be a time for relaxing in the sunshine for some but not in the digital world, where the climate is always sizzling. The push towards bigger and better web experiences sped forward this week with the help of several internet and software darlings determined to stay ahead of the pack.

With cheaper iPhones and the new Snow Leopard operating system unveiled in its keynote, Apple is the hot topic of the moment. But last week the search world was all aflutter over Microsoft's rebranded 'decision engine' Bing. The interest has continued, although the searches on the new engine waned. However, Bing's splash has nowhere near dissipated as initial stats from Hitwise indicated.

On the other hand, the ripples haven't been enough to tempt Yahoo!. New CEO Carol Bartz announced firmly that Yahoo! doesn't need Microsoft to succeed.

Overshadowed by Bing's launch, but also worth a look this week are the upgrades to human powered search engine Mahalo. CEO Jason Calacanis hopes that a tweaked homepage and brand new business model will help them deliver a "better Wikipedia".

However, as many top players will attest, the bigger you are, the harder you fall or the more open you are to criticism anyway. The last seven days bought the news that baseball manager Tony La Russa is to sue Twitter, making him just one in a long line of celebs who find themselves unhappy with false representations of themselves online.

This week our bigmouth reporters turned the spotlight on the potential cost of the Google AdWords favicon, investigated the Mountain View giant's attitude towards special crawl rates and questioned whether Greenpeaces's SEO Cool IT Challenge is pushing the boundaries of Google's webmaster guidelines.

With Apple and Microsoft grabbing so many headlines this week, you can be sure we'll be hearing more from Google any minute. Keep your eyes peeled and your attention tuned to the bigmouthmedia newsletter, where you'll find the hottest digital news delivered straight to your inbox.

Cut-price iPhones could significantly impact online retail
Cut-price iPhones could coax more users onto the web - and the world of online retail.

Bing's inital stats bring mixed results
Stats from Hitwise reveal that traffic for the new search service peaked on June 3 (when Bing found itself the eighth most visited website in the UK) but has declined as hype dies down.

Tony La Russa to sue Twitter
Baseball manager Tony La Russa is to sue Twitter over a fake account

Bartz says Yahoo! doesn't need Microsoft
Go-getting Yahoo! CEO Carol Bartz has distanced the company from rumours of a Microsoft partnership.

Google adopting a "Robin Hood" motto towards special crawl rates?
Is Google adopting a "Robin Hood" approach to setting special crawl rates?

Google AdWords favicon could cost you
Could the introduction of favicons to Google AdWords could cost you money?

Greenpeace's Cool IT Challenge - pushing the boundaries of SEO rules?
Greenpeace's innovative Cool IT Challenge aims to use search engine rankings to influence the green policies of major CEOs. But does it violate Google webmaster guidelines?

New Mahalo aims to be "a better Wikipedia"
Mahalo revamps volunteer structure and tweaks homepage in order to achieve its CEO's goal of becoming 'a better Wikipedia'.

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