Another rollercoaster ride for online adventurers

As the sun gives way to rainclouds in the true style of a British summer, the weather for many digital denizens has also been affected by an unsteady climate. And right in the midst of the summer stormage is, as ever, Google. Could the search engine be feeling the heat with the launch of Microsoft's new decision engine Bing?

Although the Mountain View colossus maintains that it is unconcerned by Microsoft's competition, it looks like Google still felt the need to announce its confidence - meaning that Microsoft may have just managed to burrow under the search goliath's skin.

The Californian company has also set its eyes on esteemed microblogging site Twitter and appears to be working on developing its own Google-branded microblogging search service.

Meanwhile, Twitter continues to fly high. Last week's London tube strike, in which the underground rail service rolled to a standstill for 48 hours, saw thousands of commuters tweeting furiously about the inconvenience of the strike.

While everyone welcomed the end of the strike, the possible demise of the age of PageRank Sculpting - where webmasters distribute importance between links on a webpage in order to boost the relevance of some - may not prove as popular.

The same might be said for the departure of the spunky founders of music streaming site Last.fm, who plan to step down from their roles later this year. But change breeds innovation, as software giant Microsoft is more than aware.

While Microsoft is enjoying the limelight Bing snatched, the tech giant has still had to chase up three click-fraud offenders it claims have been manipulating clicks on its adverts. Meanwhile a Flikr co-founder has a hunch that she can take the popular decision engine format a step further and has launched Hunch, an intelligent engine that not only helps users make decisions but actually gets to know them too.

Crammed with the highest highs - and the lowest lows - this last week has seen big changes whizzing through the digital world. Enjoy the digital rollercoaster ride with the always-sunny bigmouthmedia newsletter.

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