Home | Insights | Newsletters

Google and Microsoft continue to grapple for online dominance

When Microsoft stepped into the foreground with the launch of its search offering Bing, it became clear that we had a search war on our hands. And with Google ramping up its efforts to win fans and Microsoft seeking ways to hit their competitors where it hurts, the battle rages on. So sit back and read all about the clash that's set to change the way we search.

The Mountain View team kicked this week off by launching an assault on Microsoft's popular email service Outlook, much to the software giant's chagrin. Then surprising reports emerged that Microsoft's Bing was tracking popular searches with what seemed like more success than Google Trends. What's more, Microsoft has decided to play the green card by launching a developer prize for "economy or ecology" themed web applications as another way to tempt users onto IE8 and Bing.

Google hasn't taken any of this lying down, however. The online colossus has been quietly continuing the kind of new innovations that has kept it ahead of the pack for all these years. First we spotted Google truncating urls with keywords - possibly as a means of providing a usability boost - then it became apparent that the search goliath is testing the inclusion of the mighty Wikipedia in Google News.

This week also brought us big news from regulators with the release of the Digital Britain report a document packed with proposals sure to have ramifications for the way we use the net. Meanwhile, Facebook is waiting to see if EU regulators are on the brink of providing a privacy smackdown on social networking sites.

The fight for our computer screen-time isn't the only one dominating the digital world this week though; there's a battle between the Apple 3GS and the second Google phone hotting up right now. Make sure you're up to date with the many skirmishes and latest bulletins of the online world by dipping into the action packed bigmouthmedia newsletter.

Microsoft turns eco-friendly to get users on Bing
Microsoft has announced a developer competition that will involve the building of eco-friendly themed applications for Bing.

Apple and Google set for mobile summer skirmish
The long awaited iPhone 3GS is flying off the shelves, but what's going to happen to the market when it comes to the release of the second Google phone?

Stop the Press! Google says Wikipedia's a more credible source
Google expands plans to include Wikipedia links in its news service

Microsoft's Bing more Trendy than Google
Bing has a long way to go if it wants to conquer favoured search engine Google, but it looks like its tactic of taking on the master of search little by little could be providing results.

Google truncates URLs with Keywords - usability boost?
It looks like Google is testing the truncating of long URLs within the search results to highlight keywords related to the users query.

Facebook - showdown at the EU corral
EU regulators could provide a privacy smack down for social networking sweetheart Facebook.

Will Google change Microsoft's Outlook?
Top tech giants Google and Microsoft are at it again - this time, both are as guilty as each other of trying to swipe the other's market share.

Digital Britain: a revolution for UK internet users?
What do the government's Digital Britain proposals entail for online advertising and the search industry's goliath, Google?

Home | Careers | RSS | Contact Us | Newsletter International sites:

English

All the Services in the Digital Marketing Universe