Online ads proving their worth this winter

This week we've been reminded that there's no point in being the best if no one knows about it, and that's why advertising remains crucial in all aspects of online life. Get stuck into a glossy new issue of the bigmouthmedia newsletter for the lowdown on the ad platforms that are going from strength to strength and the digital developments that are hitting the headlines.

Video ads have been proving their worth this week, with analysts predicting that video will be the fastest growing online marketing sector over the next five years. Meanwhile, research has found that ads are proving popular with social networkers and online ad spend has been predicted to climb by more than seven per cent next year.

Despite last week's reports that Bing would be holding back its UK advertising launch, the search engine put its money where its mouth is and Bing shed its beta status in the UK this week. This could prove a timely move for the decision engine as many eyes have been on a Bing security glitch that could have seen it out of pocket recently. The UK release is sure to change the focus of attention and remind users that Bing hopes to be a serious contender for the search top spot.

In other news, Google shook up the search sphere this week by announcing that page load times would officially be a factor in search rankings for the Mountain View giant. An intrepid bigmouth investigator also had a look at the possibility that Image Sitemaps from Google could come to the public in the near future.

As sales of the Apple iPhone overtook those of phone giant Nokia, the potential of slick design and equally slick advertising campaigns was brought to the forefront again this week. Make sure you're ahead of the ad curve by keeping up with the digital news that's making waves with us.

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