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Search hits the news and the news shakes up search

As November grinds to a close you'd be forgiven for thinking that our favourite digital innovators and search demons might be digging in for the winter, but a quick look at the headlines shows that the near future looks as dynamic as ever in the online sphere.

First on everyone's lips are the controversial choices of media mogul Rupert Murdoch as he argues for a paid content model that has the potential to shake up the search sphere. Now discussions between the News Corporation and Microsoft could see Google out in the cold with news content moved exclusively to Bing. We're pretty sure Google won't be taking such a proposition lying down.

In other news, Yahoo! seems to be feeling the cold this month, as comScore's US search engine rankings for October saw Bing and Google take an even bigger bite out of its meagre market share. The struggling searcher then announced the Yahoo! Go mobile service will be discontinued in January.

There was some good news for Google this week however, as rumours spread that a Google branded mobile is on its way and the Mountain View giant unveils its Chrome operating system and releases the code to the open source community. The search engine also continued pushing out the small innovations and adjustments that help it stay ahead of the pack by introducing 'breadcrumb trail' site hierarchies in Google search results.

YouTube jumped on the online TV bandwagon by announcing it will be hosting full-length television episodes this week and Windows 7 did an about turn on its cancellation of Family Guy sponsorship, when it was felt the show fit Microsoft's branding. Now the Griffins are plugging Windows after all. Meanwhile, AOL is also trying to jazz up its image with a new look.

The BBC also caused a few raised eyebrows this week as the news broadcaster announced that it would officially be taking SEO best practise into consideration when creating titles for its online news stories.

Don't let the search season change without you noticing, make sure you're up to date and bang on trend with the bigmouthmedia newsletter.

Microsoft's Bing in talks with News Corp for exclusive content
Rupert Murdoch's News Corporation is in early discussions with Microsoft to host exclusive news content on the Bing search engine.

New look for AOL
AOL has debuted its new look and modified logo, as it rebrands as a content-driven company.

BBC improves search engine visibility
BBC changes title structure in attempt to lure more traffic to site

Google unveils Chrome operating system
Google has released the code of its forthcoming operating system, expected to fully debut within the next year, into the open source community.

YouTube to host full-length television episodes
UK YouTubers with a preference for catching up on TV online can look forward to viewing it on the net's top video sharing site.

Yahoo! Go stops as Google phone gets green light
Yahoo! is discontinuing its mobile service in January, while Google is rumoured to be launching its own branded phones onto the market.

Google displaying “breadcrumb trail” site hierarchies in search results
Google now offers 'breadcrumb trail' site hierarchies in place of non-contextual URLs, enabling users to view the page's position within a website's structure.

Google and Bing on the rise as Yahoo! falls behind
comScore has released the US search engine rankings for October, which see Google and Bing taking a bigger bite out of Yahoo!'s market share

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