14 June 2010 | Author: D. Warburton Search Copywriter
As Bing celebrates its first anniversary this month, the latest search engine stats from comScore reveal that Microsoft's decision engine is still steadily advancing through the ranks.
With Microsoft choosing to promote its search engine through all channels to lure users away from Google, commentators are predicting that its market share could reach as high as 30 per cent of the US search market by the end of the year.
comScore reports that Bing accounted for 12.1 per cent of the US search marketplace last month, a rise of 0.3 per cent on April and its 12th consecutive month of growth in the competitive field. Although Google is still storming ahead with 63.7 per cent of the market, a significant drop of 0.7 per cent since last month could be a sign that its dominion of all things search could soon be in danger.
Gaining 12 per cent of the search market in a year against such tough competition is a testament to Microsoft's marketing campaigns for Bing, which included TV ads aimed specifically at derailing Google.
Microsoft's search deal with Yahoo! - which will come out in full force later in the year - is also expected to provide an extra boost to Bing's momentum, with James Temple of the San Francisco Chronicle predicting its market share to approach nearly one third by the close of 2010. Yahoo!'s own market share also enjoyed a significant increase this month, rising by 0.6 per cent to 18.3.
Bing's continued success isn't just great news for Microsoft either, with Greg Sterling, founding principal of Sterling Market Intelligence, stating that the increasingly competitive search landscape will be beneficial for the wider industry.
"Continued research and development and innovation are important for the marketplace as a whole, and certainly everyone wants more competition," Mr Sterling explained.
"So people are rooting for Bing to be a viable alternative."
One year on, Bing still gaining ground
As Bing celebrates its first anniversary this month, the latest search engine stats from comScore reveal that Microsoft's decision engine is still steadily advancing through the ranks.With Microsoft choosing to promote its search engine through all channels to lure users away from Google, commentators are predicting that its market share could reach as high as 30 per cent of the US search market by the end of the year.
comScore reports that Bing accounted for 12.1 per cent of the US search marketplace last month, a rise of 0.3 per cent on April and its 12th consecutive month of growth in the competitive field. Although Google is still storming ahead with 63.7 per cent of the market, a significant drop of 0.7 per cent since last month could be a sign that its dominion of all things search could soon be in danger.
Gaining 12 per cent of the search market in a year against such tough competition is a testament to Microsoft's marketing campaigns for Bing, which included TV ads aimed specifically at derailing Google.
Microsoft's search deal with Yahoo! - which will come out in full force later in the year - is also expected to provide an extra boost to Bing's momentum, with James Temple of the San Francisco Chronicle predicting its market share to approach nearly one third by the close of 2010. Yahoo!'s own market share also enjoyed a significant increase this month, rising by 0.6 per cent to 18.3.
Bing's continued success isn't just great news for Microsoft either, with Greg Sterling, founding principal of Sterling Market Intelligence, stating that the increasingly competitive search landscape will be beneficial for the wider industry.
"Continued research and development and innovation are important for the marketplace as a whole, and certainly everyone wants more competition," Mr Sterling explained.
"So people are rooting for Bing to be a viable alternative."
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