01 March 2010 | Author: D. Warburton Search Copywriter
Research has revealed that 11 per cent more Americans now access news online than read newspapers, which could sway the opinions of major news providers towards charging for online content.
The BBC reports that online news sites were found to be the third most popular means of accessing news content among US citizens surveyed by the Pew Research Center. The survey found that 61 per cent of respondents typically got their daily news online, placing it behind local TV news channels which accounted for 78 per cent and national TV or cable networks - such as NBC, CNN or Fox News - which took 71 per cent.
These figures show that most respondents use more than one method to obtain their daily news, with 90 per cent relying on more than one source and 57 per cent consulting between two and five websites on a daily basis.
Deputy director of the Pew Research Center's project for Excellence in Journalism, Amy Mitchell, said that Americans have become "news grazers both on and offline - but within limits."
She explained: "They generally don't have one favourite website but also don't search aimlessly. Most online news consumers regularly draw on just a handful of different sites."
With the growing popularity of online news sites comes the inevitable drop in readership of newspapers, which was found to have fallen to 50 per cent for both local and national publications.
This drop in readership as well as advertising has already affected many news publishers on both sides of the Atlantic, leading many smaller companies to close and larger organisations to make significant cuts - such as the Daily Mail and General Trust, which has dropped 1,000 staff from its regional arm Northcliffe Media, responsible for publishing more than 100 newspapers in England and Wales.
Chairman and chief executive of News Corp, Rupert Murdoch also made the headlines towards the end of last year when he announced that his company would be removing its stories from Google News syndication and charging readers to access online content. A number of other news organisations followed suit, including regional news publishers, as the internet looks set to become the future of paid news content.
Online news overtakes newspapers in USA
Research has revealed that 11 per cent more Americans now access news online than read newspapers, which could sway the opinions of major news providers towards charging for online content.The BBC reports that online news sites were found to be the third most popular means of accessing news content among US citizens surveyed by the Pew Research Center. The survey found that 61 per cent of respondents typically got their daily news online, placing it behind local TV news channels which accounted for 78 per cent and national TV or cable networks - such as NBC, CNN or Fox News - which took 71 per cent.
These figures show that most respondents use more than one method to obtain their daily news, with 90 per cent relying on more than one source and 57 per cent consulting between two and five websites on a daily basis.
Deputy director of the Pew Research Center's project for Excellence in Journalism, Amy Mitchell, said that Americans have become "news grazers both on and offline - but within limits."
She explained: "They generally don't have one favourite website but also don't search aimlessly. Most online news consumers regularly draw on just a handful of different sites."
With the growing popularity of online news sites comes the inevitable drop in readership of newspapers, which was found to have fallen to 50 per cent for both local and national publications.
This drop in readership as well as advertising has already affected many news publishers on both sides of the Atlantic, leading many smaller companies to close and larger organisations to make significant cuts - such as the Daily Mail and General Trust, which has dropped 1,000 staff from its regional arm Northcliffe Media, responsible for publishing more than 100 newspapers in England and Wales.
Chairman and chief executive of News Corp, Rupert Murdoch also made the headlines towards the end of last year when he announced that his company would be removing its stories from Google News syndication and charging readers to access online content. A number of other news organisations followed suit, including regional news publishers, as the internet looks set to become the future of paid news content.
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