In technical terms, the company founded in 1996 by Steve Leach and Heather Luscombe, specialises in "online brand placement, positioning and protection".
To date, the company says it has driven "tens of millions" of internet users to its clients' websites.
Its customers include Scottish Executive, MTV, the Comic Relief campaign, Mccalman Kilts, Interflora, Disney and Pfizer.
"Given the youth of this service, and indeed, the entire industry, it was paramount that bigmouthmedia [bmm] should set impeccable standards, manage client expectations, and evolve with the fast-moving environment that is online marketing," says marketing director Heather Luscombe.
A recent project to pull in potential tourists to the VisitScotland website resulted in a 300 per cent surge in the number of people visiting the site over a three-month period.
Similarly, visitors to the Scottish Executive site have increased at a rate of 25 per cent month-on-month since December 2001 when bigmouthmedia became involved.
Ms Luscombe says that such was the surge in traffic to Mccalman Kilts, that the company was forced to ask bmm "to reverse our work in order to reduce the inquiries and orders to a manageable level".
More recently, the company, which is aiming to lead its specialised field, has expanded its geographical presence and its skills portfolio to further secure its position as brand "placers, positioners and protectors".
Bmm has recently launched a pan-European service, offering its services in several European languages and markets, and two major new services - Traffic Intelligence (TI) and Brand Intelligence (BI).
TI helps companies monitor traffic to their sites for market analysis, while BI helps protect and monitor a company's brand online from the ubiquitous threat of logo abuse, newsgroup slander and digital asset theft as well as cyber squatting.
Bmm started with just three members of staff in Edinburgh and, despite the dot.com crash of 2000, the company has shown steady growth and profitability and now has ten staff and a presence also in London and Madrid.
Ms Luscombe says the company's dedication to technical development has seen in-house software development "intensify during 2001", with the shoots of recovery of the tech industry in the UK promising to bring even more business.
Reproduced with kind permission from the Edinburgh Evening News
