02 April 2003

Overture increases cost of grandfathered bids to 5 cents

Overture US has automatically increased the Pay per click bid on grandfathered accounts from 1 cent to 5 cents.

This means that older accounts, held by people happy to occupy low positions and enjoy the far lower premuim earned by being on board in the early days when Overture was GoTo are no longer being offered this option.

Still, every cloud does have a silver lining as it is still only 50% of the new minimum bid, since Overture recently increases the minimum CPC to 10 cents.

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