PPC pioneers Overture (formerly GoTo) have expanded their European operations with the launch of their French PPC engine. This addition to the Overture portfolio sees the company with presence in the UK, US, German and French markets, and sees them continue to expand in the battle with Espotting for European PPC dominance.Overture France (www.fr.overture.com) offers the usual interface with which PPC users will be familiar, and is available in both English and French, presumably to assist UK and American advertisers to compete in France.
